Amazon and Flipkart Report Surge in India Festive Sales

E-commerce giants Amazon and Flipkart have reported a strong start to India's annual festive sales season, according to reports by Indian Television Dot Com and CNBC TV18.

According to CNBC TV18, orders on Amazon doubled during the opening hours of the shopping event. Meanwhile, domestic rival Flipkart recorded approximately 6.3 million users on its platform at the start of the sales.

The festive season in India represents the peak trading period for the country's retail and online shopping sectors. Comprehensive financial figures and total sales values have not yet been released.