US Lawsuit: Amazon Accused of Inflating Advertising Prices During Holidays

The FTC and 22 US states accuse the tech giant of artificially inflating ad prices on its platform.

The US Federal Trade Commission (FTC) and 22 states have filed a lawsuit against e-commerce giant Amazon, alleging that the company secretly inflated advertising prices on its platform. According to reports by WRNJ Radio and The Wall Street Journal, the plaintiffs claim that prices surged by up to 250% during peak periods such as Black Friday and Prime Day.

According to the allegations, Amazon took steps intended to increase its profits at the expense of advertisers. As of now, the company has yet to issue a detailed official response to the accusations, and further details regarding the legal proceedings have not yet been released.